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Use Your ERP to Target Your Audience More Effectively

by Durodola Ridwan | Monday, February 08, 2016 |
ERP is an acronym for enterprise resource planning. It is defined as:
the management of all the information and resources involved in a company's operations by means of an integrated computer system.
Think of the main computer on the starship, Enterprise, and you will have some idea what ERP is all about. If you are of the TNG persuasion, think of Cmd. Data is the operations manager. When the captain needs to get to a destination in 6 minutes rather than six days. He tells Data to, “Make it so!” Data uses the computer (the ERP calculator) to adjust all the parameters to get there.
He trims the shields, takes the weapons offline, and restricts life-support to essential areas of the ship. He sends a note to the IT guy: Geordi, to make the necessary changes in system allocation. Behind the scene, a lot is going on to get Picard’s enterprise to where it is heading. The same is true for your enterprise, as well. Here’s how you can use your ERP to more effectively target your audience, and get where you are headed:

Make Your Target Audience Feel Secure


To more effectively target your market, you need to obtain information about and from the users. There are two ways to get that information: First, you can just take it. That is what every bad actor with a website does. They load their pages with all sorts of spyware and adware that tracks the visitor from the time he happens onto your page, to long past the time he leaves. . The second way to get user information is to just ask for it.
If you have been caught trying to take the information without respecting the user’s privacy, you will never get them to volunteer it, as you have broken the trust relationship. Just ask Sony how the whole root kit thing has worked out.
They need to know that you are not selling their information to the lowest bidder, and that your systems are secure from hackers. Besides customer trust, Trend Micro suggests other benefits of a good cloud security solution:
Not having the right security as you migrate to virtual and cloud environments can lead to security gaps, lost ROI, performance lag, and difficulty proving compliance. You can secure critical data and applications across your cloud and virtualized environments with effective protection that maximizes their operational and economic benefits.
One of the reasons Apple and Amazon do so well is that people trust those companies with their most sensitive information. These companies have proven reliable with credit card, and other personal information. Make your site secure. Make your visitors feel secure, and they will give you the information you need based on a trust relationship.

Be Where Your Audience Is Going


Just recently, it was revealed that there are now more iOS devices being sold than Windows PCs. This is not about comparing systems to see which is better. I don’t care. This is about understanding where the market is going.
It is very clear that consumers are moving to mobile devices and experiences. If you do not already have a solid, mobile presence, then you have already missed a cycle. It is not enough to go there once your audience has already left. You need to figure out where your audience is headed, and be there waiting for them. That means mobile experiences like platform-specific apps and mobile experiences for your products and services are table stakes. It’s probably past time you start developing watch apps.

Figure out Who You Are


Finally, if you want to be better at targeting your audience, you have to figure out who you are. You have to make some hard decisions, and narrow your focus. You have to stop trying to be all things to all people. Under Steve Balmer as CEO, Microsoft completely lost focus, and forgot who they were. For a while, they were so busy chasing Apple’s audience, they forgot who their market was.
Microsoft’s present leadership is changing all that. Additionally, they are emphasizing security, and paying attention to mobile. If slow-moving Microsoft can turn it around, so can you.
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How to Create Ghost Buttons With CSS

by Durodola Ridwan | Sunday, December 14, 2014 |
One of the most popular web design trend this year is the "ghost button", which is simply created as a basic, flat shape and clickable items with no fill and a simple outline. It is completely (or almost completely transparent) asides from the outline and text. (Hence the name “ghost".)
This button are quite popular on pages that use full-screen photography, one-page sites and those with minimalist or almost-flat design schemes, because this simple style of button is thought to not intrude into the image as much as a more traditional button.


The ghost button seemed to evolve from Apple when they redesigned iOS 7. Many, if not all the UI elements are what we would call a ghost button.

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20 Useful Tools to Test Code Snippets

by Durodola Ridwan | Monday, November 24, 2014 | |
As a web developer, having a place to quickly test code or work on an idea before going live might be very important. As time go by, more online code editors are created that can help you code from any computer with internet access. These tools let you combine CSS, HTML and often even JavaScript to create and share coding examples.


Below you will find some useful free code playgrounds and sandboxing tools for testing, debugging and sharing your code snippets.

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20+ HTML Elements to Write Better Text Semantics

by Durodola Ridwan | Thursday, November 13, 2014 |
HTML5 has several new layers, including a new set of semantic tags. While there is still some debate about whether or not we should be using and styling these tags I think at the very least we should start learning them.



The following HTML tags are used to format the appearance of the text on your web page. This can jazz up the look of a web page, however, too much variety in the text formatting can also look displeasing.

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The Expected Specifications of HTML6

by Durodola Ridwan | Friday, October 31, 2014 |
HTML5 has most definitely proven to be a transformational platform, giving abundant room to web developers to spread their wings (it rather has given them some blockbuster wings).
With its elements like <header>, <menu>, <nav>, <menuitem> and so on, it has given a new dimension to how developers go about their job of creating web apps of the highest order.
But just when you thought that HTML is going to take some time before it swings something new at us, bam, it's right here. Now HTML6 hasn't been launched per se, but the specs are well and truly in.


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Adding Icon After External Links with CSS or JavaScript

by Durodola Ridwan | Monday, October 27, 2014 | |
Styling external links with text or icon is common practice for many sites, like Wikipedia. It serves as a simple visual cue indicating that if you click a particular link you will be taken to another site.


You can simply implement this using CSS or JavaScript without having to add any additional elements to your anchor tags or additional image tags to the HTML source.

Example is given below:


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How to Target IE6, IE7, IE8, IE9, IE10 and IE11

by Durodola Ridwan | Friday, October 24, 2014 | |
It gets frustrating when different versions of Internet Explorer displays our web pages differently due to the inconsistent rendering engine.

Sometimes, we might just think tweaking our code to render the same across different browser version is not that important, but that's a wrong idea. Many users don’t care what browser they are using as long as it browses the internet. Sadly, most of these users are on IE7, IE8, and IE9 because that is what comes installed on their PC. Luckily there are now several ways of targeting IE.


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Detection Techniques to Check Browser Support For HTML5 Features

by Durodola Ridwan | Saturday, October 18, 2014 |
Any website is built with a common goal in mind: to make it work according to the latest specifications and web trends. Since the mobile Internet usage is growing with each passing day, it is becoming needful for site owners to develop a site that is optimized for mobile users. And HTML5 provides the potential to build mobile websites. This is why, HTML5 web development is becoming the most popular web trend used by webmasters around the world.



HTML5 introduced a lot of new and cool functionalities including some great semantic elements, audio and video support and the canvas tag. However, some old browsers don't provide support for HTML5, and thus you may think how to adopt HTML5 if your users don’t have HTML5-compatible browsers. But that's not what you should be thinking, as it is a misleading thought. Remember that the browsers that support HTML5 means that they support different features of it; and rather than detecting whether “browsers support HTML5”, you should detect if the new HTML5 functionality is supported in the browsers or not.

This post will help you explore how to detect browser support for the new HTML5 elements.

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Styling SVG (Scalable Vector Graphic) with CSS

by Durodola Ridwan | Monday, October 13, 2014 |
Guess most of us are familiar with SVG (Scalable Vector Graphic), but for the novice. It's basically what you work with in Adobe Illustrator. SVG images and their behaviors are defined in XML text files, which means that they can be searched, indexed, scripted, and compressed.


SVG allows three types of graphic objects: vector graphics, raster graphics, and text. And being an XML file, it can be created and edited with any text editor.

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How Back-end Web Development Works?

by Durodola Ridwan | Friday, October 10, 2014 |
The decision to build a website involves a detailed understanding of the ins and outs of web design and development. If you're a website developer then you might be well familiar with the complexities attached to building the front-end as well as back-end functions of a web portal. In order to come up with an excellent back-end, it's quite essential for you to dig deep into the business and goals of your client. With a clear insight on the kind of website your client is looking to build, you can conveniently choose an approach for implementing the website development project.



Today, you are going to learn some of the very interesting basics about back-end web development that would come handy every time you're about to develop a website.

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Understanding CSS Blend Modes

by Durodola Ridwan | Sunday, October 05, 2014 |
Most of us using image editing tools like Photoshop, illustrator, Sketch or GIMP, are already familiar with blend modes. Like the name suggest, blend modes provide a way to specify how one layer will interact or blend with another layer underneath. Until now, these software were the domain of photo editing, but now they are available on the web using CSS. In essence, these modes are mathematical functions, which use the mathematical representations of the colors of the source and background layers — for example RGBa, where values are between 0 and 1 for all the channels — and returns a final mathematical value for that particular pixel, which in the end, determines the color of that pixel. The exact formulas that each blend mode employs for determining colors can be read in the specification.



Right now, the specification supports three new properties, background-blend-mode, mix-blend-mode, and isolation.

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About Me

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Durodola Ridwan is a Professional blogger, SEO Consultant, Certified Web developer/designer and founder of www.realcombiz.com. He love writing about Blogging tips, SEO, and play around with codes. You can connect with him on facebook, twitter @realcombiz, and Google+.

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