Responsive Web Design is being hailed as an excellent solution to the problem of keeping all visitors to your website happy, regardless of whether they are browsing via a smartphone, tablet or PC.
The fundamental concept that is the driving force behind responsive web design is referred to as progressive enhancement or PE for short. It is based on the premise that designs need to be built from the ground up, so that a website design is capable of being seen in its best light and is still user-friendly regardless of whether the platform being used by the surfer is the most suitable or not.
PE is driven by the belief that the primary goal is to optimize a website for mobile users, with any added enhancements to keep PC users happy, added at a later stage. When you consider that an estimated 60% of all daily internet surfers use a mobile device in order to access content online, you can soon appreciate why it is so important to use Responsive Web Design, and why you risk alienating potential customers or visitors to your site, who may quickly navigate away again if the site is not as responsive as they would like or the pages do not offer optimized viewing.
Making Responsive Web Design an integral part of your site is not as challenging as you might believe, even some relatively small but subtle adjustments to your existing site can offer you the chance to provide content and images that are scaled based on proportions, which means than your website will look great to both a mobile web user and a PC user.
This infographic helps to explain what is behind Responsive Web Design and helps to illustrate why a user-friendly website that accommodates a growing number of mobile web users, is going to have a competitive advantage over sites that do not make allowances for the different types of surfers who are accessing their website.
Download larger version of this infographic.
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