You may be working hard to write a quality content, but if necessary actions are not taking, your killer content may go to waste and not reach your targeted audience. If you are relying on "publish it, they will come for it" then you are mistaken, that's only the beginning. Your new post can only get to your social and RSS subscribers unless you have a giant blog with smart search engine optimization that can drives you lot's of traffic from search engines.
You write a post for certain purpose like:
- Demonstrate your writing and blogging skills
- To be shared on social networks
- To gain backlinks
- To attract readers, encourage them to stay and gain more exposure
- To attract commenter's and keep discussion going on your blog
- To attract advertisers and generate more income
- To generate more sales.
But all this can be archived by putting some things in-place without using any blackhat method. Now you have finished writing a new great post, and are you still thinking of what to do next?
1. Keyword optimization
You may publish a great post that every bloggers or web surfers will like to read and share. But using a wrong keyword can keep your content behind in serp's. Always make use of Google keyword research tool to find most frequent search terms and integrate it into your title and content.
Go back to your old posts and interlink them with newer posts on your blog. You can also write a part 2 of your old popular post, interlink it to your new post and vise versa. A good internal link structure keeps readers on your site longer, and also bring other benefits like.
- Visibility of old content
- Good user experience
- Link juice
- Decrease bounce rate
3. Content syndication
This is the most effective way to make your new published blog post reach out to wider audience. It will automatically feed your new blog content to different social networking site if you plugged in your RSS feed into your social profile. You can syndicate on networking site like:
- Your Facebook fanpage
- LinkedIn profile or groups
4. Shorten post's URL
You can gain some insight to your post click stat, geographic and referring site data by sharing your post shorten link on social network. There are some site that offers URL shortening services like bit.ly, ow.ly etc.
After sharing your link, go back to the URL shorten account for click-through tracking.
5. Social bookmaking
Social bookmarking site play a vital role in generating traffic to site. Site like StumbleUpon, Reddit, Digg, Delicious etc can bring lot's of positive changes to your site stats. If your post is re-shared, the more exposure you get, the more opportunities of others linking to you, and also your chances of ranking high in search results for your targeted keywords is skyscraping.
6. Ping search engines
Notifying search engines about your new published post is one of the great way to get your new post indexed quickly, which is known as pinging. Though search engines crawl every blog and website from time to time, but why do you have to wait for that? The competition is going very tough, and the sooner the better.
Pinging blog can be performed via a variety of tools, but most bloggers agree that Pingomatic is the best one for the job because it focuses on the major search engines.
If you are on Wordpress you can set it up under Settings > scroll down to Update Services and paste any of the link in the text box.
7. Submit post to article directory
Another good way to reach out your articles to wider audience is to submit your articles on high PR article directories like ezinearticles.com, hubpages.com, goarticles.com, squidoo.com, helium.com, aticlebase.com etc. Each of the article directories will allow you to add a link to your website whenever an article is submitted. Your website can receive good chunk of traffic from these sites.
8. Email signature
Another effective way of marketing your article is to include your latest post headline into your site signature. There are some slick apps like wisestamp, that does this handy work. You may need to do it manually because you never know when your readers may get popped about your mail.
9. Comment on other blogs
Providing a valuable comments on other popular blogs related to your blog niche can be a great way to build relationships, followers and generate more traffic to your blog. After you have published a new post, search for similar articles, and if probably the post doesn't cover some aspect, share your view in a more sensible way and provide a link to your own post. Don't just go to other website and start spamming with your link. instead, you need to get into and keep a discussion going.
10. Email broadcast
Have you be building an email list and you just publish a post that you think it might be beneficial for your audience, then why wait? Send it to them and include a shorten URL to track if the link is clicked. Turn that blog post into a quick lead nurturing email, or as a nice way of saying, “I’m still here!”
When you published a new post, be proud to show and share it with the world. Don’t just take rest after hitting the publish button of your blog post. There is still lot's of work that needs to be done after publishing the post.
If you’re using the shortened URL and have analytic installed on your blog, you should see your hard work pay off.
Have you be using any of this tactics? Which one are you using and is there any other one we are missing? Please share your views or appreciations in the comment.
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